Monthly Archives: January 2011

Toyota in front of latest recall

By Gil Rudawsky | Published: January 27, 2011

Another massive recall by Toyota Motor Corp.? When will the bad news stop for the automaker? The silver lining in this week’s recall of 1.7 million vehicles, is that the news has been so negative for Toyota that this latest recall will simply be taken in stride by consumers. In terms of size and importance, [...]

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Twitter helps bank inform customers during outage

By Gil Rudawsky | Published: January 22, 2011

Bank of America learned that social media is not just for catching up with old high school friends and can be used during a crisis. Last week, when its online banking service crashed, it sent out this message over Twitter: “Online Banking Outage: Bank of America is working to restore capability as quickly as possible, [...]

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How prevent and repair an online reputation

By Gil Rudawsky | Published: January 20, 2011

What can you do if your online reputation has been damaged, whether by others or your own mistakes? A Huffington Post columnist offers four good tips: 1. Be upfront 2. Apologize 3. Get it down 4. Own your SEO Our Groundfloor issues management team works with our clients to address each of these issues. We [...]

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PR lessons from water crisis

By Gil Rudawsky | Published: January 12, 2011

This comes to us from Northern Ireland, where part of the country was cut off from water for weeks. It highlights the need for a strong crisis communication plan and social media plan. Take a look. – Gil Rudawsky Share: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers [...]

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The blame game in Tucson shooting

By Gil Rudawsky | Published: January 12, 2011

Having been in the newsroom for a variety of tragedies – Columbine and Sept. 11, to name a few – the instinct of the public is to point the finger at the media. Being the messenger of bad news, however, does not make a link to being the cause of it. Here’s a thoughtful piece [...]

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