Monthly Archives: March 2011

Resume embellishments not worth the risk

By Gil Rudawsky | Published: March 23, 2011

Last week, Boulder’s mayor was caught by the media misrepresenting her resume on the city’s website. It turns out that she graduated from the University of Colorado, not Vasser College as she stated. Susan Osborne’s mistake was caught after the Vasser alumni magazine called her to do a profile and after some checking, they found [...]

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Joking about natural disasters is never a good idea

By Gil Rudawsky | Published: March 16, 2011

Yes, it sounds like a no-brainer headline, but there are no fewer that a half-dozen reports of public officials making light of the disaster in Japan. Some of the low-lights: Insurer Aflac fired Gilbert Gottfried, the voice of the duck in its commercials, for sending out these tweets: “Japan called me. They said ‘maybe those [...]

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Don’t fall victim to fake reporters

By Gil Rudawsky | Published: March 15, 2011

Taking some lessons learned by NPR and others this week, GFM’s Gil Rudawsky provides some tips to avoid getting taken by a fake reporter. Share: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about this Tell a friend

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NPR: Nightmare Public Relations

By Gil Rudawsky | Published: March 10, 2011

Good cartoon by the Oregonian today, cutting to the core of what NPR is going through: ~ Gil Rudawsky Share: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about this Tell a friend

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Google trying to crack down on spammers and content farms

By Gil Rudawsky | Published: March 10, 2011

Google is taking it on the chin by a report that says its search function is flawed and spammers and content farms are using subversive techniques to rise to the top. For companies that try to strategically garner followers and hits, this is concerning since some sites without much merit or followers may get better [...]

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