Monthly Archives: December 2011

Newsroom layoffs rose by 30 percent in 2011

By Gil Rudawsky | Published: December 31, 2011

The newspaper industry continues to experience severe losses. How are PR professionals to react? GroundFloor Media’s crisis communication expert Gil Rudawsky offers some thoughts and numbers.

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Lessons in PR and journalism from Hunter S. Thompson

By Gil Rudawsky | Published: December 20, 2011

Early in my career, I spent some time with Hunter S. Thompson. At the time, I was a cub reporter in Aspen, full of ideals but without much experience—professional or otherwise. Thompson was already a nationally known author and political/social commentator, who was still healthy and years away from giving in to his demons. During [...]

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5 things PR pros can expect in 2012

By Gil Rudawsky | Published: December 11, 2011

Fasten your seatbelts; it’s going to be an interesting ride, particularly for crisis communication and issues managements, says Gil Rudawsky, of Denver-based GroundFloor Media.

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Perception vs. Reality: How to Rebuild a Reputation

By Barb Jones | Published: December 6, 2011

In the world of public opinion, perception is reality. What can a company or organization do when it has fallen from grace? Can a company or organization’s reputation ever be restored? What are the steps to restore a damaged reputation?

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6 ways to respond to tricky interview tactics

By Gil Rudawsky | Published: December 3, 2011

GroundFloor Media’s Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter

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